The fabric. We use long-fiber, combed, ring-spun, and carbonized cotton. This ensures a particularly smooth, soft feel and makes the fabric not only durable but also lint-free and comfortable to wear. With blends like 70 percent cotton and 30 percent polyester, you get the best of both worlds: natural softness, breathability, and shape stability. Our fabrics are lint-free, retain their shape for a long time, and feel like new even after many washes. This way, you can enjoy your favorite item for longer and do something good for the environment at the same time.

The air is filled with hot asphalt, rubber, and gasoline. Legends line the pit lane, including the McLaren MP4/4 in Marlboro white and red, the Williams FW14B in camel yellow and blue, the Ferrari 641 in deep Rosso Corsa, and the Benetton B194 in striking green, blue, and white, with which Michael Schumacher made history. The Grand Prix 25 collection captures precisely this vibe—not just that of the racetrack, but also the spirit of the nineties. It's about looks you wear and experience—authentic and perfect for your everyday life.

This collection doesn't demand a stage presence; it draws attention with style. It brings back the elegance of motorsport, when every detail counted: the excitement in the pit lane, the subtle interplay of technology and aesthetics, the magic when an engine awakens. With subtle power, the impression is unforgettable.

Grand Prix 25 draws on the clean lines and bold colors of nineties racing cars to create outfits that work just as well on the street as they do over coffee with friends. The fabrics are soft and high-quality, so comfortable you'll never want to take them off. The cuts are modern and understated with a touch of casualness. The inspiration from the McLaren, Williams, Ferrari, and Benetton teams flows into every design—not loudly, but skillfully. Small logos are reminiscent of sponsor stickers, yet are so subtle that they fit perfectly into the overall picture. A hoodie feels just as comfortable at home on the couch as it does on a night out on the town. A jacket accompanies you through cool nights and gives every moment that certain something. It's the look for a coffee run, for the garage, or for a moment behind the wheel. Our collection mixes motorsport spirit with an urban lifestyle without being obtrusive. Each piece is made to last, not just for a season, but for the moments that really count. It's the look for the guy who talks about technology, motorsports and cars with an espresso in his hand.