data protection

1. General information

The security and preservation of the confidentiality of your personal data is important to us. Below you will find information about how we process your data and the measures we take to protect your privacy as a user of this site. All data collected here will be treated as strictly confidential within our area of ​​responsibility in accordance with the provisions of the European General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations that apply to us, such as the new Federal Data Protection Act (BDSG new) or the Telemedia Act (TMG). Processing is carried out either in accordance with Article 6 Paragraph 1 Letter a of the GDPR based on your consent, in accordance with Article 6 Paragraph 1 Letter b of the GDPR to fulfill or initiate a contract with you, or in accordance with Article 6 Paragraph 1 Letter c of the GDPR to fulfill a contract legal obligation on our part or on the basis of Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests.

2. Contact person for data protection

If you have any questions, suggestions or comments, please contact our data protection officer:

Kerstin Herschel
External data protection officer
Landhausstrasse 8
01067 Dresden
phone +49 351 266 23 30
e-mail dsb(at)

3. Collection and processing of personal information

Personal data is any information relating to an identified or identifiable natural person. A natural person is considered identifiable if he or she can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or one or more special features, or even the expressions the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

The processing of personal data can be carried out with or without the help of computer systems and includes the following activities: collecting, recording, organizing, classifying, storing, adapting or changing, reading out, querying, using, disclosing through transmission, distribution or any other form of provision, comparison or association, restriction, deletion or destruction.

We process your personal information that you provide to us via our website only to correspond with you and only for the purpose for which you provided the data to us.

Every time you access our website, we automatically and temporarily collect and store information that your browser leaves with us during your use of our website and every time you access a file in a so-called log file. Specifically, the following data is stored for each access/retrieval:

  • IP address
  • Date and time of retrieval
  • Page accessed/name of file retrieved
  • Web browser and requesting domain
  • Amount of data transferred
  • Message indicating whether access was successful

Processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

4. Rules for receiving our newsletter

If you register to receive our newsletter, we will use your email address for our own advertising purposes until you revoke your consent. After registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can log in with someone else's email address. You can unsubscribe from the newsletter at any time using the unsubscribe link “Unsubscribe from the newsletter” in the newsletter. We also give you the opportunity to unsubscribe from future newsletters using the following contact details, without incurring any costs other than the transmission costs according to the basic tariffs:

e-mail contact(at)
phone +49 351 89 570 650

5. Use and Disclosure of Personal Information

Your personal data (e.g. last name, first name, telephone, address, email address), which you provide to us via our website, e.g. via our contact form, will only be processed to correspond with you, to process your request or for the purpose for which you have provided us with the data.

The data is not evaluated in any other way, except for statistical purposes and then generally in anonymized form.

If we use service providers to carry out or fulfill tasks for us, the contractual relationships will be regulated in writing in accordance with the provisions of the European General Data Protection Regulation (EU-GDPR) and the new Federal Data Protection Act (new BDSG). This affects the following categories of recipients:

  • IT service provider to ensure security and confidentiality
  • Financial service providers to process business activities and comply with legal regulations
  • Transport service provider

Additionally, we may share anonymous data with partners to conduct statistical analysis. All of these parties are prohibited from using your personal information unless it is used to provide our services.

6. User registration and ordering in our online shop

We collect and process your personal data as part of an ordering process in our online shop in order to enable you to select and order the selected products and services, as well as their payment and delivery. This data includes, among other things, information such as last name, first name, date of birth, delivery and billing address, email address and information about the payment method you have chosen. The data collected is always transmitted to us in encrypted form and, if necessary for the process, to service providers contracted by us, such as transport and/or payment service providers.

On our website we offer you the opportunity to register by providing personal data. Registration serves to provide a better service for you as a user, to carry out pre-contractual measures and to fulfill and bill a contract. If the user account is terminated, your data will be deleted with regard to the user account, unless commercial, tax or administrative retention periods must be observed.

In our online shop we use session cookies to store the contents of your shopping cart, as well as permanent cookies to store the login status.

We only pass on your data to third parties for the purposes of delivery, payment or within the scope of legal permissions and obligations towards legal advisors and authorities. Your data will only be passed on and processed in third countries if this is necessary to fulfill the contract.

7. Storage period of your data

Your personal data that has been provided to us via our website will only be stored until the purpose for which it was entrusted to us has been fulfilled and storage is necessary. If commercial, tax or administrative retention periods must be observed, the storage period for certain data can be up to 6 or 10 years.

8. Your privacy rights

As a data subject whose data we process, you have extensive rights under the EU General Data Protection Regulation. You have the right to information about your personal data processed by us, in particular about the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period and the criteria for determining the storage period. If you no longer agree to the processing or storage of your personal data or your data is incorrect, you have the right to correction, deletion or restriction of processing. Upon your request or revocation, we will make the necessary corrections or arrange for the deletion or restriction of the processing of your data or make the necessary corrections to the extent this is possible under applicable law. Furthermore, if you have given your consent, you have the right to object to processing at any time in the future, the right to data portability and the right to lodge a complaint with a supervisory authority.

9. Data encryption

To protect the confidentiality of your data, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS when transmitting your data.

10. Cookie Use

In order to make visiting our website user-friendly and to enable the use of certain functions, we use so-called cookies on various pages. Cookies are small text files. These are downloaded to your computer or mobile device from the websites you visit. This allows the website to recognize your device when you use the website and also when you return later. This will help you make it easier for you to use the pages and make them more individual for you. When using cookies, we collect and process certain user information from you in the individual scope of the text files, such as browser and location data as well as IP address. Cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. If you neither deactivate cookies nor use the opt-out function, we will assume that you accept the use of cookies.

11. Using script libraries - Google Webfonts

In order to display the content of our website correctly and in a graphically appealing way across browsers, we use script and font libraries such as: B. Google Webfonts ( . Google web fonts are transferred to your browser's cache to avoid multiple loading. If your browser does not support Google Web Fonts or prevents access, content will be displayed in a standard font.

When you call up the script or font libraries, a connection to the library operator is automatically established. It is theoretically possible, although it is currently unclear whether and, if so, for what purposes, that the operator of the corresponding libraries also collects data.

You can find the privacy policy of the library operator Google here:

12. Use of Google Analytics

Our website uses Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses “cookies”, text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of the website is usually transmitted to a Google server in the USA and stored there. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. We have also expanded Google Analytics on this website to include the code “anonymizeIP”, which guarantees that your IP address is masked so that all data is collected anonymously. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

On behalf of the operator of our website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. You can prevent the storage of cookies by setting your browser software accordingly; However, we would like to point out that in this case you may not be able to fully use all of the functions of this website.

You can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link : . As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent data collection by Google Analytics by clicking on this link. An opt-out cookie is set to prevent future collection of your data when you visit our website. The opt-out cookie only applies in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will have to set the opt-out cookie again.

We continue to use Google Analytics to evaluate data from double-click cookies and AdWords for statistical purposes. If you don't want this, you can do this via the Ad Preferences Manager ( deactivate.

13. Google Adwords Conversion Tracking

Our websites use the online marketing program “Google AdWords” to evaluate visit actions, including Google Adwords conversion tracking. This is an analysis service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).

If you click on an ad placed by Google, a cookie for conversion tracking will be stored on your computer. These special cookies have a limited validity, do not contain any personal data and are not used for personal identification.

If you are redirected to one of our pages by one of these advertisements and the cookie in your browser has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to our site.

The information collected using the Google Adwords conversion cookies is used to create statistics.

You can deactivate personalized advertising for you in Google's advertising settings. You can find instructions for this at:

Further information can be found in Google's privacy policy at the following link:

14. Personalized advertising

Our website uses the remarketing function within the online advertising program Google Adwords from Google Inc. (“Google”) with cross-device functions such as Google DoubleClick. This allows us to show users of our website advertisements based on your interests on other websites in the Google display network, such as “Google Ads” on Google or on third-party websites. To do this, your interaction on our website is analyzed, for example which products were clicked on, in order to be able to show you targeted advertising on other pages even after you have visited our website. For this purpose, Google uses cookies to record your visits. These cookies are used only to uniquely identify a web browser on a particular computer and not to identify an individual. Personal data is not stored here.

This data may also be transmitted to the USA. There is an adequacy decision from the European Commission for data transfers to the USA.

You can deactivate cross-device remarketing by Google by downloading and installing the plugin provided by Google: or deactivating it at the following link: /onweb/

You can find more information about Google Remarketing and Google’s privacy policy at the following link

15. Use of social media plugins

We use plugins from various social networks on our website. When you access our website, the plugins cause data such as your IP address to be transmitted to the provider's servers and, if applicable, which pages of our website have been or are being accessed. Since we have no influence on the way data is collected, stored and further processed by these plugins, we hereby refer you to the data protection declarations of the respective providers.

  • Google
  • Instagram
  • Twitter
  • Facebook

To prevent plugin providers from collecting the above-mentioned data through your stay on our website and linking it directly to your provider account, log out of the provider before visiting our site.

15.1. Embedded YouTube videos

We embed YouTube videos on our website. The operator of the corresponding plugins for displaying these videos is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit a website with a YouTube plugin, a connection to YouTube's servers is established. This tells YouTube which website you are visiting. If you are logged into your YouTube account (Google account), YouTube can assign your surfing behavior to you personally. You can prevent this by logging out of your YouTube account (Google account) beforehand.

When a YouTube video is started, Google uses cookies that collect information about user behavior. If you have deactivated the storage of cookies for the Google Ad program, you will not have to expect such cookies when watching YouTube videos. However, YouTube also stores non-personal usage information in other cookies. If you want to prevent cookies from being stored, you can set this via your browser.

Further information about data protection at “YouTube” can be found in the provider’s privacy policy at:

16. Use of Facebook plugins and components

This website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The plugins are marked with a Facebook logo or the addition “Social Plug-in from Facebook” or “Facebook Social Plugin”. You can find an overview of the Facebook plugins and their appearance here:

When you access a page on our website that contains such a plugin, your browser establishes a direct connection with the Facebook servers. The content of the plugin is transmitted directly to your browser by Facebook and integrated into the website. By integrating the plugins, Facebook receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the USA and stored there. If you are logged in to Facebook, Facebook can assign your visit to our website directly to your Facebook account. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, the corresponding information will also be transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends. Facebook can use this information for the purposes of advertising, market research and needs-based design of the Facebook pages. For this purpose, Facebook creates usage, interest and relationship profiles, e.g. B. to evaluate your use of our website with regard to the advertisements shown to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services related to the use of Facebook.

If you do not want Facebook to assign the data collected via our website to your Facebook account, you must log out of Facebook before visiting our website. The purpose and scope of data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook's data protection information:

17. Use of data for fraud prevention purposes

The information you provide when placing an order can be used to check whether there is a so-called atypical ordering process (e.g. ordering a large number of goods at the same time to the same address using different customer accounts). We generally have a legitimate interest in carrying out such a review. The legal basis for processing is Article 6 Paragraph 1 Letter f) GDPR.

18. Data processing for advertising purposes

18.1. Postal advertising

In principle, we have a legitimate interest in using certain information for marketing purposes in order to be able to make you relevant offers. We process the following information for postal advertising for our own marketing purposes and for the marketing purposes of third parties: first name, last name, postal address, year of birth.

We are also entitled to store additional personal information collected about you in compliance with legal requirements for our own marketing purposes and for the marketing purposes of third parties. The aim is to provide you with advertising that is tailored to your actual or perceived needs/interests and not to bother you with advertising that is not relevant to you.

The additionally stored data will not be transmitted to third parties. German eTrade GmbH also pseudonymizes / anonymizes personal data collected about you for the purpose of using the pseudonymized / anonymized data for its own marketing purposes and for the marketing purposes of third parties (advertisers).

The pseudonymized/anonymized data can also be used to advertise to you individually online, whereby the advertising can be controlled by third-party service providers and/or agencies. The legal basis for the use of personal data for marketing purposes is Article 6 Paragraph 1 Letter f) GDPR.

18.2. Product recommendations via email

As an existing customer, you will regularly receive product recommendations from us via email. You will receive these product recommendations from us regardless of whether you have subscribed to a newsletter. We use the email address you provided during the purchase to advertise our own goods and/or services that are similar to those that you purchased from us based on an order you have already placed. The legal basis for this data processing is Article 6 paragraph 1 letter f) GDPR.

Note on the right to object

You can object to our product recommendations at any time, free of charge, with future effect, by sending a message to shop(at) or at the end of each product recommendation email.

19. Use of the “MailChimp” application to send newsletters

Our newsletters are sent using “MailChimp”. This is an application from the provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. For this purpose, the email addresses of our newsletter recipients are stored on the Rocket Science Group servers in the USA. The “MailChimp” application uses this information to send newsletters on our behalf. In addition to our contracts with the provider, we have concluded a “Customer EU Data Processing Addendum”. The provider Rocket Science Group hereby declares that it operates under the US-EU -Data protection agreement “Privacy Shield" is certified and thus undertakes to comply with EU data protection regulations and in particular not to pass on the data to third parties. For further information on the Rocket Science Group's data protection regulations, please click here: .

19.1. Email advertising with registration for the newsletter

If you register for our newsletter, we will use the data required for this or provided separately by you to regularly send you our email newsletter based on your consent in accordance with Article 6 Paragraph 1 Sentence 1 Letter a GDPR.

You can unsubscribe from the newsletter at any time and can do so either by sending a message to the contact option described below or via a link provided in the newsletter. After you unsubscribe, we will delete your email address unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

Email: shop(at)

20. Vouchers

We offer the ordering of vouchers on our website. We use the data you provide to check and process the order and to enable the voucher to be sent and redeemed. We also log and process the data associated with redeeming the voucher, in particular to prevent fraud. For the purposes mentioned, in addition to the voucher code, value, date of issue and the buyer's customer number, we also store the time at which the voucher was redeemed as well as the name of the person redeeming it and the customer account number used for this purpose.

21. Data protection information in accordance with the EU General Data Protection Regulation

In addition to these website-specific data protection information, the data protection information in accordance with the EU General Data Protection Regulation also applies.

Information obligations for customers (pdf link)
Information obligations for business partners (pdf link)

22. Disclaimer

We occasionally refer to third-party websites. Although we select these third parties carefully, we cannot assume any liability or guarantee for the accuracy or completeness of the content or the data security of third-party websites. This data protection agreement is also not valid for third-party linked websites. All information contained on this website has been checked with great care. However, we do not guarantee that the content of our own websites is always correct, complete and up to date. Substantial changes to this data protection declaration will be updated online here in a timely manner.

23. Legal validity of this data protection declaration

This data protection declaration is to be viewed as part of what our website offers. If parts or individual formulations of this text do not, no longer or do not completely correspond to the applicable legal situation, the remaining parts of the text remain unaffected in their content and validity.

© 2021 German eTrade