Privacy policy

1. General Information

The security and confidentiality of your personal data is important to us. In the following, you will find information on how we process your data and measures taken to protect your privacy as a user of this site. All data collected here will be treated as strictly confidential in our area of responsibility in accordance with the provisions of the European General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to us, such as the German Federal Data Protection Act new (Bundesdatenschutzgesetz neu; BDSG neu) or the German Telemedia Act (Telemediengesetz; TMG). The processing is carried out either in accordance with Art. 6 para 1 lit. a GDPR on the basis of your consent, in accordance with Art. 6 para 1 lit. b GDPR for the fulfillment or initiation of a contract with you, in accordance with Art. 6 1 lit. c GDPR for the fulfillment of a legal obligation of us or on the basis in accordance with Art. 6 para 1 lit. f GDPR for the protection of legitimate interests of us.

2. Contact Person on the Subject of Data Protection

For questions, suggestions or comments, please contact our data protection officer:

Kerstin Herschel
External Data Protection Officer
Landhausstraße 8
01067 Dresden
Phone +49 351 266 23 30
E-Mail dsb(at)

3. Collection and Processing of Personal Information

Personal information is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to that natural person, or who is an expression of that natural person's physical, physiological, genetic, mental, economic, cultural or social identity.

Processing of personal information may be carried out with or without the aid of computer equipment and includes the following activities: collection, recording, organization, arrangement, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

We process your personal information that you provide to us through our website only to correspond with you and only for the purpose for which you provided the information to us.

Each time you access our website, we automatically and temporarily collect and store information that your browser leaves with us during your use of our website and each time you retrieve a file in a so-called log file. In detail, the following data is stored for each access/retrieval:

  • IP address
  • Date and time of access
  • Page called up/name of the file called up
  • Web browser and requesting domain
  • Amount of data transferred
  • Message whether the access was successful

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

4. Regulation for the Receipt of our Newsletter

If you register to receive our newsletter, we will use your e-mail address for our own advertising purposes until you revoke your registration. After registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can register with other e-mail addresses. You can unsubscribe from the newsletter at any time by clicking on the unsubscribe link in the newsletter. Furthermore, we give you the opportunity to unsubscribe from future newsletters under the following contact details without incurring any costs other than the transmission costs according to the prime rates:

E-Mail contact(at)
Phone +49 351 89 570 650

5. Use and Disclosure of Personal Information

Your personal data (e.g. surname, first name, telephone number, address, e-mail address), which you provide to us via our website, e.g. via our contact form, will only be processed for correspondence with you, for processing your inquiry or for the purpose for which you have provided us with the data.

Any other evaluation of the data, except for statistical purposes and then basically in anonymous form, does not take place.

Insofar as we use service providers to perform or fulfill tasks for us, the contractual relationships are regulated in writing in accordance with the provisions of the European Data Protection Regulation (EU-GDPR) and the Federal Data Protection Act new (BDSG neu). This concerns the following categories of recipients:

  • IT service providers to ensure security and confidentiality.
  • Financial service providers for the processing of business activities and compliance with legal requirements
  • Transport service providers

In addition, anonymous data may be shared by us with partners to perform statistical analysis. All of these parties are prohibited from using your personal information except to provide services to you.

6. User Registration and Ordering in our Online Store

We collect and process your personal data in the context of an order process in our online store to enable you to select and order the selected products and services, as well as their payment and delivery. This data includes, among other things, information such as surname, first name, date of birth, delivery and billing address, e-mail address and information about the means of payment you have chosen. The data collected in this process is always encrypted and transmitted to us and, if necessary for the process, to service providers contracted by us, such as transport and / or payment service providers.

On our website, we offer you the opportunity to register by providing personal data. The registration serves to improve the service for you as a user, to carry out pre-contractual measures and for the fulfillment and billing of a contract. Upon termination of the user account, your data with regard to the user account will be deleted, unless commercial, tax or administrative retention periods are to be observed.

In our online store, we use session cookies to store the contents of your shopping cart, as well as permanent cookies to store the login status.

We will only share your data with third parties for the purpose of delivery, payment or within the scope of legal permissions and obligations towards legal advisors and authorities. Your data will only be passed on and processed in third countries if this is necessary for the fulfillment of the contract.

7. Storage Period of Your Data

Your personal data, which has been communicated to us via our website, will only be stored until the purpose for which it was entrusted to us has been fulfilled and the storage is necessary. Insofar as commercial, tax or administrative retention periods are to be observed, the storage period for certain data may be up to 6 or 10 years.

8. Your Data Protection Rights

As a data subject whose data we process, you have extensive rights under the European General Data Protection Regulation. You have the right to information about your personal data processed by us, in particular about the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period. If you no longer agree with the processing or storage of your personal data or if your data is incorrect, you have the right to rectification, erasure or restriction of processing. Upon your corresponding request or revocation, we will make the necessary corrections or arrange for the deletion or restriction of the processing of your data or make the necessary corrections, insofar as this is possible under applicable law. Furthermore, if you have given your consent, you have the right to object to the processing for the future at any time, the right to data portability and the right to lodge a complaint with a supervisory authority.

9. Data Encryption

To protect the confidentiality of your data, we use state-of-the-art encryption (e.g. SSL) via HTTPS when transmitting your data.

10. Cookie Usage

In order to make the visit to our website user-friendly and also to enable the use of certain functions, we use so-called cookies on various pages. Cookies are small text files. These are downloaded from the websites you visit to your computer or mobile device. This allows the website to recognize your device when you use the website and also when you return at a later time. This helps to make the use of the pages easier and more individual for you. When using cookies, we collect and process certain user information from you in the respective individual scope of the text files, such as browser and location data and IP address. Cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. If you do not deactivate cookies or use the opt-out function, we assume that you accept the use of cookies.

11. Use of Script Libraries - Google Webfonts

In order to display the content of our website correctly and graphically appealing across browsers, we use script and font libraries such as Google Webfonts ( Google Web Fonts are transferred to your browser's cache to avoid multiple loading. If your browser does not support Google Webfonts or prevents access, content is displayed in a standard font.

When calling the script or font libraries, a connection to the operator of the library is automatically established. It is theoretically possible, but currently unclear whether and for what purposes, that the operator of corresponding libraries also collects data.

The privacy policy of the library operator Google can be found here:

12. Use of Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. We have also extended Google Analytics on this website with the code "anonymizeIP", this guarantees the masking of your IP address so that all data is collected anonymously. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

On behalf of our website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

You can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on this link. An opt-out cookie will be set that prevents the future collection of your data when visiting our website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

We continue to use Google Analytics to analyze data from double-click cookies and also AdWords for statistical purposes. If you do not want this, you can deactivate this via the Ads Preferences Manager (

13. Google Adwords Conversion-Tracking

Our websites use the online marketing program "Google AdWords" for visit action evaluation, here also Google Adwords Conversion Tracking. This is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

When you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These special cookies have a limited validity, do not contain any personal data and are not used for personal identification.

If you are redirected from one of these ads to one of our pages and the cookie in your browser has not yet expired, Google and we can recognize that you clicked on the ad and were redirected from it to our page.

The information that is collected with the help of the Google Adwords conversion cookies is used for the purpose of creating statistics.

You can disable personalized advertising for you in the Google advertising settings. You can find instructions on how to do this at:

Further information can be found in Google's privacy policy at the following link:

14. Personalized Advertising

Our website uses the remarketing function within the online advertising program Google Adwords from Google Inc. ("Google") with cross-device functions such as Google DoubleClick. This allows us to present users of our website with advertisements based on your interests on other websites in the Google display network, such as "Google Ads" on Google or on third-party websites. For this purpose, your interaction on our website is analyzed, e.g. which products were clicked on, in order to be able to show you targeted advertising on other sites even after you have visited our website. For this purpose, Google sets cookies that are used to record your visits. These cookies are only used to uniquely identify a web browser on a particular computer and not to identify a person. Personal data is not stored.

This data may also be transmitted to the USA. An adequacy decision of the European Commission is available for data transfers to the USA.

You can deactivate cross-device remarketing by Google by downloading and installing the plugin provided by Google: or by deactivating it under the following link:

For more information on Google Remarketing and Google's privacy policy, please visit the following link

15. Use of Social Media Plugins

We use plugins of various social networks on our website. When you call up our website, the plugins cause the transmission of data such as your IP address to the servers of the providers and, if applicable, which pages of our appearance have been or will be called up. Since we have no influence on the type of collection, storage and further processing of data by these plugins, we hereby refer you to the privacy statements of the respective providers.

  • Google
  • Instagram
  • Twitter
  • Facebook

In order to prevent plugin providers from collecting the above-mentioned data through your visit to our website and linking it directly to your provider account, log out from the providers before visiting our site.

15.1. Embedded YouTube Videos

We embed YouTube videos on our website. The operator of the corresponding plugins for displaying these videos is YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

When you visit a website with a YouTube plugin, a connection to YouTube's servers is established. This tells YouTube which website you are visiting. If you are logged into your YouTube account (Google account), YouTube can assign your surfing behavior to you personally. You can prevent this by logging out of your YouTube account (Google account) beforehand.

If a YouTube video is started, Google uses cookies that collect information about user behavior. If you have deactivated the storage of cookies for the Google ad program, you will not have to expect such cookies when watching YouTube videos. However, YouTube also stores non-personal usage information in other cookies. If you want to prevent the storage of cookies, you can set this via your browser.

For more information on data protection at "YouTube", please refer to the provider's privacy policy at:

16. Use of Facebook Plugins and Components

This website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The plugins are marked with a Facebook logo or the addition "Social Plug-in from Facebook" or "Facebook Social Plugin". You can find an overview of the Facebook plugins and their appearance here:

When you visit a page of our website that contains such a plugin, your browser establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser, which then integrates it into the website. By integrating the plugins, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your browser directly to a Facebook server in the USA and stored there. If you are logged in to Facebook, Facebook can directly assign your visit to our website to your Facebook account. If you interact with the plugins, for example by clicking the "Like" button or posting a comment, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends. Facebook may use this information for the purposes of advertising, market research and demand-oriented design of the Facebook pages. For this purpose, Facebook creates usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services associated with the use of Facebook.

If you do not want Facebook to assign the data collected via our website to your Facebook account, you must log out of Facebook before visiting our website. For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook's privacy policy:

17. Use of Data for Fraud Prevention Purposes

The information you provide in the context of an order may be used to check whether an atypical order transaction has occurred (e.g. simultaneous ordering of a large number of goods to the same address using different customer accounts). In principle, we have a legitimate interest in carrying out such a check. The legal basis for the processing is Art. 6(1)(f) GDPR.

18. Data Processing for Advertising Purposes

18.1. Postal Advertising

We generally have a legitimate interest in using certain information for marketing purposes in order to make you relevant offers. We process the following information for postal advertising for our own marketing purposes as well as for marketing purposes of third parties: first name, last name, postal address, year of birth.

We are also entitled to store additional personal information about you for our own marketing purposes and for the marketing purposes of third parties, in compliance with the legal requirements. The aim is to send you advertising based solely on your actual or perceived needs/interests and not to bother you with advertising that is not relevant to you.

A transmission of the stored data to third parties does not take place. In addition, German eTrade GmbH pseudonymizes / anonymizes personal data collected about you for the purpose of using the pseudonymized / anonymized data for its own marketing purposes and for marketing purposes of third parties (advertisers).

The pseudonymized / anonymized data can also be used to advertise to you individually online, whereby the control of the advertising can be carried out by third-party service providers and/or agencies. The legal basis for the use of personal data for marketing purposes is Art. 6(1)(f) GDPR.

18.2. Product Recommendations by E-Mail

As an existing customer, you will regularly receive product recommendations from us by e-mail. You will receive these product recommendations from us regardless of whether you have subscribed to a newsletter. In doing so, we use the e-mail address you provided in the context of the purchase to advertise our own goods and / or services that are similar to those you have purchased from us based on an order you have already placed. The legal basis for this data processing is Article 6(1)(f) GDPR.


Notice Right of Objection

You can object to our product recommendations at any time free of charge with effect for the future by sending a message to store(at) or at the end of each product recommendation e-mail.

19. Use of the Application "MailChimp" for Sending Newsletters

The dispatch of our newsletter is carried out by means of "MailChimp". This is an application of the provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The e-mail addresses of our newsletter recipients are stored for this purpose on the servers of the Rocket Science Group in the USA. The application "MailChimp" uses this information to send the newsletters on our behalf. We have concluded a "Customer EU Data Processing Addendum" in addition to our contracts with the provider. The provider Rocket Science Group hereby declares that it is certified under the US-EU data protection agreement "Privacy Shield" and thus undertakes to comply with the EU data protection requirements and, in particular, not to disclose the data to third parties. For more information on Rocket Science Group's privacy policy, please click here:

19.1. E-Mail Advertising With Newsletter Registration

If you register for our newsletter, we use the data required for this purpose or separately provided by you to regularly send you our email newsletter based on your consent pursuant to Art. 6 para. 1 p. 1 lit. a GDPR.

Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address unless you have expressly consented to further use of your data or we reserve the right to use data in a manner that goes beyond this, which is permitted by law and about which we inform you in this statement.

E-mail: store(at)


20. Voucher

On our website we offer the ordering of vouchers. We use the data you provide in the course of this to check and process the order and to enable the voucher to be sent and redeemed. Furthermore, we log and process the data associated with the redemption of the voucher, in particular to prevent fraud. For the aforementioned purposes, in addition to the voucher code, value, date of issue and the customer number of the buyer, we also store the time of redemption of the voucher as well as the name of the redeemer and the customer account number used for this purpose.

21. Data Protection Information According to the EU General Data Protection Regulation (GDPR)

In addition to this website-specific data protection information, the data protection information in accordance with the EU General Data Protection Regulation also applies.

Information for Costumers (pdf-Link)
Information for Commercial Partner (pdf-Link)

22. Disclaimer

We occasionally refer to the websites of third parties. Although we carefully select these third parties, we cannot guarantee or assume liability for the accuracy or completeness of the content and data security of third-party websites. Also, this privacy policy does not apply to linked third-party websites. All information contained on this website has been checked with great care. However, we do not guarantee that the content of our own websites is correct, complete and up-to-date at all times. Substantial changes to this privacy policy will be updated online at this point in a timely manner.

23. Legal Validity of This Data Protection Declaration

This data protection declaration is to be regarded as part of the offer of our website. If sections or individual terms of this statement are not legal or correct, the content or validity of the other parts remain uninfluenced by this fact.

© 2021 German eTrade